vrpca

1. ribbon
   Gradonačelnik je svečano presekao vrpcu. — The mayor ceremonially cut the ribbon.
   Poklon je bio vezan crvenom vrpcom. — The present was tied with a red ribbon.
2. (in pupčana vrpca) umbilical cord
   Babica je presekla pupčanu vrpcu. — The midwife cut the umbilical cord.

For tape in technical senses (recording, measuring, adhesive) Serbian usually uses traka (magnetofonska traka, merna traka); collocations like magnetofonska vrpca are characteristic of Croatian.