urezati

1. to carve; to engrave
   Urezao je svoje ime u koru drveta. — He carved his name into the tree bark.
   Na prstenu su urezali datum venčanja. — They engraved the wedding date on the ring.
2. (urezati se u pamćenje) to become etched in one's memory
   Taj prizor mi se zauvek urezao u pamćenje. — That sight is etched in my memory forever.
   Njene reči su mu se urezale u sećanje. — Her words stuck in his memory.

The figurative meaning is usually expressed as urezati se u pamćenje / u sećanje.