raja

1. slang regional (of friends) the gang; the crew; friends
   Večeras izlazim sa rajom iz kraja. — Tonight I'm going out with the gang from the neighborhood.
   Cela raja je došla na rođendan. — The whole crew came to the birthday party.
2. slang (of a mass of people) folks; the crowd
   Raja se okupila ispred kluba. — A crowd gathered in front of the club.
3. (in the ottoman empire) rayah; commoners
   Raja je plaćala velike poreze turskim vlastima. — The rayah paid heavy taxes to the Ottoman authorities.

A collective noun: the verb agrees in the feminine singular (raja je došla). In the sense "group of friends" the word is typical above all of Bosnia (especially Sarajevo); in Serbia it is understood but felt as Bosnian. In the sense "ordinary people, the masses" it can sound dismissive or patronizing, depending on context.