pridobiti

1. (of a person) to win over; to charm
   Svojim osmehom je odmah pridobio celu publiku. — He won over the whole audience at once with his smile.
   Pokušavaju da pridobiju mlade birače za svoju stranku. — They are trying to win young voters over to their party.
2. (trust, support, sympathy) to gain; to win; to secure
   Novim programom su pridobili podršku sindikata. — With their new programme they won the support of the trade unions.
   Teško je pridobiti poverenje ljudi. — It's hard to gain people's trust.

In the sense 'win over' it often takes za + acc.: pridobiti koga za nešto.