etiketa

1. (on a product) label; tag
   Pročitaj etiketu pre nego što kupiš jogurt. — Read the label before you buy the yogurt.
   Na majici je još bila etiketa sa cenom. — The price tag was still on the T-shirt.
2. etiquette
   Poslovna etiketa zahteva da se javiš na vreme. — Business etiquette requires you to reply on time.
3. (of a person) label; stigma
   Teško je skinuti etiketu lenjivca. — It's hard to shake off the label of a slacker.

For "etiquette" people often say "bonton" in everyday speech.