blatiti

1. to smear; to defame; to sully
   Mediji ga godinama blate bez ikakvog dokaza. — The media have been smearing him for years without any proof.
   Prestani da blatiš moju porodicu! — Stop badmouthing my family!
2. to muddy; to dirty with mud
   Nemoj da mi blatiš pod tim cipelama. — Don't get mud on my floor with those shoes.
3. (blatiti se) to get oneself muddy; to sully one's own reputation
   Deca se blate u dvorištu posle kiše. — The kids are getting muddy in the yard after the rain.
   Takvim izjavama se samo blatiš pred javnošću. — With statements like that you're only sullying yourself in front of the public.
4. (blatiti se, reciprocal) to smear each other; to sling mud at each other
   Političari se međusobno blate umesto da reše problem. — The politicians are smearing each other instead of solving the problem.

Imperfective; the perfective counterpart in the sense 'defame' is oblatiti (also izblatiti, ocrniti).