usmeravati

1. to direct; to aim
   Policajac usmerava saobraćaj na raskrsnici. — A police officer is directing traffic at the intersection.
   Država usmerava novac u obrazovanje. — The state is channeling money into education.
2. (of a person) to guide
   Roditelji su me usmeravali ka medicini. — My parents steered me toward medicine.
3. (usmeravati se na + acc.) to focus on
   Firma se usmerava na strana tržišta. — The company is focusing on foreign markets.

The perfective is usmeriti.