riva

1. (in a seaside town) waterfront; seafront promenade
   Uveče smo se šetali rivom u Herceg Novom. — In the evening we strolled along the waterfront in Herceg Novi.
   Kafić na rivi je pun turista. — The café on the seafront is full of tourists.

Mostly used of seaside towns; for a river embankment in Belgrade people usually say kej.