produkcija

1. (of film, music, TV) production
   Film je snimljen u domaćoj produkciji. — The film is a domestic production.
   Radi u produkciji na televiziji. — She works in TV production.
2. production; output
   Produkcija vina u Srbiji raste iz godine u godinu. — Wine production in Serbia grows year by year.
3. (in a music school) student recital
   Ćerka ima produkciju u muzičkoj školi u petak. — My daughter has a recital at music school on Friday.

For industry and agriculture proizvodnja is the more usual word.