draž

1. charm; appeal
   Putovanje bez plana ima svoju draž. — Travelling without a plan has its own charm.
   Draž ovog grada je u malim ulicama. — The charm of this town lies in its little streets.
2. (in physiology) stimulus
   Čulni organi primaju draži iz okoline. — The sense organs receive stimuli from the environment.

Often used in imati svoju draž (to have its charm) and izgubiti draž (to lose its appeal).