šminka

1. make-up
   Skini šminku pre spavanja. — Take off your make-up before bed.
   Ona ne nosi mnogo šminke. — She doesn't wear much make-up.
2. colloq. window dressing; mere show
   Te reforme su samo šminka. — Those reforms are just window dressing.

'To put on make-up' is šminkati se.